Will Elon Musk really bring back Vine?

Elon Musk recently stirred up the internet by suggesting a potential comeback of the Vine platform. Last week, the eccentric billionaire launched a poll on X asking if it was time to bring Vine back to life. Currently, "Yes" is leading by a wide margin with 70% of the votes. However, many internet users are strongly against it, stating that Elon Musk has already ruined Twitter and that he should "leave Vine alone." Launched in 2012 by Twitter, Vine was a pioneer in short-form content with rapid success. It can be considered the precursor to TikTok: a short-form video platform, with videos lasting only a few seconds. The platform propelled influencers such as Jerome Jarre or Jenna Marbles to fame. Despite public enthusiasm, due to lack of profitability, Twitter decided to shut down the social network in 2015. What is Musk's strategy in potentially reviving Vine in a highly competitive tech landscape with giants like TikTok or Instagram? Is Vine too old to make a comeback? What differences would it have compared to other platforms?

This is not the first time he has hinted at a possible return of Vine. In November 2022, he already launched a similar poll on X with the same results. We will have to wait and see if this time Musk will respond to the results and relaunch the social network, and under what strategies. Interestingly, many times, the CEO of Twitter has acted on the results of the polls he has conducted. For example, in December 2022, Musk asked Twitter users if he should step down as CEO, to which 57.5% of respondents answered favorably. He resigned a few months later. In the same year, Musk created a poll asking if Twitter should restore the accounts of journalists who had been suspended for allegedly violating the platform's privacy policy by sharing Musk's location data. Nearly 59% of users responded "Yes", and a few days later, the CEO restored the accounts in question. Only time will tell if this is a marketing stunt or if we are going to witness a real comeback of Vine.