The rise of anti-feminist influencers on social media

A week after the inscription of abortion in the French constitution, the expression of divergent positions between two well-defined domains is inevitably observed on the boards. The progressives and ultra-conservatives are now in opposition, increasingly recognized, they seem to have found new figures particularly effective in spreading their ideologies to the general public: anti-feminine influences. I believe that the advocacy of traditional values associated with pre-established gender roles within marriage and explicit ideological agendas, this movement manifests itself in various forms.

Tradwives and Apolitical Anti-Feminism

"Feminine but not feminist" is the motto of "Tradwives" or traditional wives in French. Here you will find the best partners from the past to return to conservative values and in a fashion inspired by the 1950s. Genuine retro-chic styles, you will find the right handle in the universal number and captivate the attention of the aesthetic. and idyllic scenes of everyday life. Her online presence, symbolized by the hashtag #TradWife, creates a real buzz, accumulating millions of likes and shares and creating a true community experience. Her ability to make traditional domestic clothing attractive and to create a glamorous aura in her current fashion. Through carefully orchestrated images, inviting internet users to react in the 1950s, a time when everyday life was supposedly tinged with refinement. We also know that these past years have been a period of significant social change, marked by gender inequalities, strict restrictions on social conformity, and racial discrimination.

Despite their retro aesthetic, Tradwives strategically position themselves as apolitical. They strive to make their choice based on their personal preferences as well as clear political position cells. A subtle approach allows them to attract a diverse audience, mirroring partisan divides, creating an "inclusive" dynamic in these parties. They have built their online presence to the point of becoming a refuge for women seeking authentic feelings and connections. Through the message, you will touch a sensitive cord that contains the words that speak in a very chaotic world. There is an invitation to look across the street, with comforting values and an ideal view of the street. Although focused on ordinary appearances, such as beauty, cooking, and family life, retrograde and anti-feminist reflections are gradually insufficient in online culture. Considering the strategy as a kind of digital soft power, strategies are influenced without immediately revealing consciousnesses.

Thaïs d'Escufon and the Far-Right Agenda

Alongside the Tradwives story, emerging personalities express the most explicit political opinions. In a digital landscape where political discourse is often invoked in the lightest content, the Thai-French woman Thaïs d'Escufon will garner general interest with her controversial narratives with disarming frankness. One approach here is the head-on look for fervent admirers and harsh critics. She stands out with her very clear agenda , with nearly 100,000 followers on TikTok and a brand presence on YouTube, she is a common port for the far-right association: promoting ideas throughout the long term of this political agenda. Initially engaged in varied themes, Thaïs d'Escufon undergoes a stark shift in her approach to gender issues. A strategic choice, finding broader resonance above the peaks of a potentially receptive audience to their ideas, allows them to remain relevant. These videos focus on themes of traditional gender roles and contemporary feminism.

She cultivates a dreamy image, adopting an aesthetic that reflects traditional women's norms. Through these beautifully crafted videos, with particular attention paid to their appearance, they mainly attract incels and men clamoring for repetitive speeches, disgruntlements, and disgruntlements of dominant females. If you own a business, you've picked one here to help you make an impact on your business partners. Her videos, viewed hundreds of thousands of times, tend to spark lively discussions, and she attracts a growing community. They are also particularly effective at spreading their ideology, and there is a feeling that the echo chambers it creates grow stronger over time.