Twitter has changed its name to X

Today, following Sunday's announcement by Elon Musk, Twitter has changed its logo. This is not an ironic choice, like the time when the blue bird was  replaced by a meme, but a real executive decision that from now on will see the icon of one of the world's most used social networks go from blue to black. X, the new name, takes its inspiration from Musk's most famous projects. «Not sure what subtle clues gave it way, but I like the letter X,» the entrepreneur wrote on Twitter. According to Musk's explanation, this letter embodies imperfection and uniqueness.

The new name will not be the only change Twitter users will have to get used to: in addition to the removal of the blue logo - perhaps the biggest event in the history of Twitter, despite the many changes made by Musk in recent months - there is a new feature presented by the app's CEO, Linda Yaccarino. Aiming to make the platform a marketplace powered by artificial intelligence, for goods, services, «and opportunities,» Yaccarino tweeted. «X will connect us all in ways we are just beginning to imagine.» Perhaps a dig at Zuckerberg's statements about the revolutionary spirit of togetherness that is supposed to have been born on Threads, the Meta app created to compete with Twitter.

It has been just over a year since Musk acquired Twitter, but in that short time, the app has suffered heavy hijacking. Only recently, Musk has imposed viewing limits on users without paid memberships - $8 per month for the blue tick - in an attempt to make up for lost revenue: in May, Twitter was worth only a third of what it was worth to Musk and the other co-investors, $44 billion, probably the reason that prompted Musk to lay off about three-quarters of the company's workforce, and appoint Yaccarino as CEO. Judging by the results of the latest changes, the rebranding could risk becoming a new washout for Musk.