Capsule Plaza, the new initiative by Capsule to revolutionize Milan Design Week

One year after the launch of the magazine, Capsule presents Capsule Plaza, an initiative that will infuse new energy into Milan Design Week by redefining the format of design exhibitions. A hybrid between a fair and a collective exhibition, Capsule Plaza will bring together designers and companies from various creative fields, connecting industry and culture with bold curation that spans interiors and architecture, beauty and technology, ecology, and craftsmanship.

The first edition of Capsule Plaza will be held from April 17th to April 23rd in Milan, celebrating the city's enduring status as the capital of design, Salone del Mobile as a reference point in the global calendar, and Spazio Maiocchi as an authentic design week destination. On this occasion, Capsule Plaza will unveil a new extension of Spazio Maiocchi - a former garage across the street, renovated by architect Paolo Caracini and Laboratorio Permanente, which will be added to the existing iconic space, reaching an area of over 1600 m2 and reaffirming its presence as a new type of cultural institution.

The Capsule Plaza line-up includes installations by Dozie Kanu for Byredo Bal d'Afrique, Snarkitecture for Gufram, Sabine Marcelis for La Prairie, Armature Globale for On, Formafantasma for Tacchini, and Panter & Tourron for XL Extralight. The installations will be accompanied by a program of conversations, presentations, and workshops involving a wide range of creatives - including Willo Perron, Devon Turnbull, Harry Nuriev, Snowcrash, and Ali Shah Gallefoss - created in collaboration with partners such as Poltrona Frau, Mutina, USM Haller, Flos, Kvadrat, Alpi, Paulin Paulin Paulin, New Tendency, Grau, Syng, Offecct, Numeroventi, and Slam Jam.

Capsule also features a pop-up store, a collaboration with the We Are Ona gastronomic collective, a temporary COMMERCE bookstore, a "supercar" design by Automobili Amos, and the opening of a new Lavazza-branded bar. Capsule Plaza is curated by Capsule's creative director, Alessio Ascari, with Paul Cournet, founder of Rotterdam's research and design studio CLOUD, who is also responsible for the design of public areas. The visual identity is created by the Swiss art direction studio Kasper-Florio.

Alongside the opening, Capsule will publish the second issue of the magazine - an annual publication that reinvents the notion of radical design for today.