The new Range Rover Velar range will be unveiled on TikTok

On Feb. 1, the new Range Rover Velar will officially debut with an unusual release. Following the brand's success on TikTok, the Jaguar Land Rover team has chosen to release the SUV's first promotion on TIkTok, which has over 5.2 billion views for #RangeRover. This is perhaps the first time a car presentation has taken place through Chinese social media-and marks the car manifacturer's willingness to open up to a new technology but more importantly to a new audience.  #RangeRover. 

The new line features new colours, including four leather upholstery options and the new Moonlight Chrome, which tints details on the centre console and air intakes. The paint finishes also offer new colour options, from Metallic Varesine Blue and Premium Metallic Zadar Grey to Arrois Grey. Land Rover continues its commitment offering its customers an alternative to leather for the car seats, using Danish Kvadrat wool fabric, that gives the vehicle's interior an even more luxurious look. The latest technologies incorporated ensure an enhanced electric range, as well as improved chassis and suspension efficiency, giving drivers greater confidence. To ensure distraction-free driving and constant entertainment for passengers, Land Rover has integrated Alexa and Wi-Fi functionality.  

Along with the achievement of new levels of comfort, the new Range Rover Velar rediscovers its usual refinement of line, with its distinctive 'suspended' roof, 'flush' door handles, and a dramatic new design emphasising the SUV's imposing look by creating a balance of proportions of essential elegance.