The clubbing scene encapsulated in Luca Cantarelli jewelry

Luca Cantarelli's jewelry draws on the aesthetic imagery of street wear and sportswear to sculpt the lines of earrings, pendants, rings and bracelets in silver and natural stones. His design, unique within the Italian scene, is distinguished by a queer-inspired concept that originates from an overtly genderless attitude. For the brand-new campaign, Luca Cantarelli chose to give voice to the Milanese clubbing nightlife, immortalizing a multitude of creatives and clubbers in a series of portraits.

Almost emulating Andy Warhol's legendary Factory, Luca Cantarelli has gathered around his brand an entourage of performers, artists and creatives of all kinds, united by a common ideal: recreating uncompromising style. Luca Cantarelli Jewels become an integral part of the look of Milanese clubbers with their earrings, pendants, bracelets, and rings. They establish themselves as an aesthetic tool to give voice to one's aspirations. The bold colors of enamels and birthstones emerge vividly and echo the bright hues of make-up and hair styling, amplifying the rendering of each look. With this series of portraits focused on young clubbers of the Milanese nightlife, Luca Cantarelli Jewels strengthens its connection with its community by being a spokesperson for the values of a younger generation of creatives.