The trial between Johnny Depp and Amber Heard has been good for Dior sales
A side effect triggered by the defamation lawsuit
June 3rd, 2022
After 23 days of testimony and about three days in chambers, a jury ruled in favor of all three of Johnny Depp's charges against ex-wife Amber Heard. The argument signed by the court stipulated that the allegations of domestic abuse aimed at damaging the American actor's reputation were essentially unfounded. Allegations that, by a strange twist of fate, brought Johnny Depp's private life-obsessed fanbase back to the forefront. Among the things dusted off was the actor's campaign for Sauvage Dior perfume.
Although Johnny Depp had been dropped by everyone - from the Pirates of the Caribbean saga to Fantastic Animals and Where to Find Them -the partnership with Dior never came to an end. Indeed the data, collected by Hey Discount via WWD, record that the iconic French brand sold one bottle of Sauvage every three seconds last year. Scenario further substantiated by data provided by Metro News: Dior Sauvage is not only the second best-selling perfume in the world, but its Google searches have increased by 48 percent since the trial began. Even going viral on social where everyone has been flaunting an attitude of empathy for the actor, Dior Sauvage perfume is perhaps just the beginning of a revival for Johnny Depp's private and professional life.