Gosha Rubchinskiy and adidas Football reinterpret football for the FW17 collection
Showing in Kaliningrad
January 12th, 2017
Gosha Rubchinskiy had the show in Kaliningrad. Some days ago he announced that he would have the show in Russia, but the location was secret. A return to the origins, for the designer, who presented his lastes collections in other European cities. Such as Adrian Joffe, president of COMME des GARÇONS and label owner Gosha Rubchinskiy, said, the designer wanted his FW17 collection as an international collection but with one distinct Russian accent. So has been choice Kaliningrad as a location, a small Russian town, that for its position is in the heart of Europe. So, what Gosha want to communicate with this collection? The acclaimed Russian designer, wants to tell us many things, but first of all he tells about football, the collaboration with adidas Football is in fact so important. Football views as a geopolitical game, in which many small identity, want to tell us about their story, the place where they came from, their tradition and their feelings about that. Gosha Rubchinskiy was inspired by the guys from his hometown, that in football suits go on football field, in any weather condition: they only want to play football. In fact, they feel this sport as an opportunity of expression, and this for Gosha is so interesting. A collection that surprise, and that wants to come back to the origins. And it’s not all! There will be other shows for this collection, in the locations choosen for 2018 World Cup in Russia, an event sponsored by adidas Football. While, for the distribution, the FW17 collection by Gosha Rubchinskiy will available, beyond the shop online, and in 120 selected store.
Image's credits: Business of Fashion