Y/PROJECT SS17

Glenn Martens, Creative Director of Y/PROJECT, has decided to return to his roots for the SS17. Born and raised in Bruges, in Belgium, Martens wanted to spent his own experience in this collection, whose campaign is shot in Bruges. The images are a real encounter between past and present, the gothic architecture so rigid and austere meets a modern and avantgarde aesthetic, creating a perfect harmony, such as those two worlds so diversified had always lived together. Even the protagonists of the campaign are refered to all those people who have left a mark in Glenn Martens’s life.

Look at the Y/PROJECT campaign!