Rankin launches his own scent

English photographer and founder of Dazed Rankin is about to take his career a step further, by launching his own fragrance.

Called S&X, the scent is the result of the exciting collaboration between Rankin and award-winning fragrance designer Azzi Glasser, who created it under her own label, The Perfumer’s Story by Azzi.

Hugely influenced by Rankin much sensual and striking imagery, the resulting fragrance is “provocative, fearless and wild” explains Glasser, and she adds “S&X combines a hedonistic symphony of notes that tell the story of the touch of bodies, the beauty of skin on skin and above all lasting memories.”

Rankin quipped “I’ve always loved fragrances and have wanted to do one for years. When I met Azzi, we just hit it off. [...] In the same way I aim to capture life in a single moment, so does Azzi. I am fascinated by how she took the more suggestive, sensorial aspects of photography and bottled them. S&X is provocative, naughty and humorous. I love it.”

S&X is sold exclusively at Harvey Nichols, Knightsbridge, and online at www.harveynichols.com and www.theperfumersstory.com for two months. After that it will be available from selected retailers from December 2016.