Rome new creative generation

On the occasion of the opening of the new Nike Tech Pack Studio in Rome, the sportswear giant has chosen a group of young creative talents from the Italian capital's musical and artistic scene to tell the new link, yet already strong, between the Monti district which hosts the new Nike showroom and the brand itself.

A slice of the city told through its new faces and their style.

Among them the Dark Polo Gang stands out, 20-something-year-old music collective produced by Duke Montana's son Sick Luke. We shot them on some of Rome's most iconic backdrops alongside actress Alice Pagani, art director and filmmaker Paula Ling Yi Sun, videomaker Alxssvndroman, producer Sick Luke and EVER POSSE's designers Kaktus and Biroski.

They wear some of their favourite items matched with a selection of pieces from Nike's Tech Pack collection and the iconic Air Max 97, exclusively back on the Italian market starting tomorrow.