Unravel Project is the new streetwear brand you should know about

There's something new in the air that is capturing the attention of fashion insiders. We are talking about Unravel Project, Ben Taverniti's brand which is getting more and more visibility.

Write this name down, because Unravel could be the Next Big Thing everybody will talk about in no time. How do we know that? I'll give you a hint: Unravel Project has already received the Kardashian sisters' blessing (Kim was photographed wearing a pair of Unravel Project's lace-up pants and her sister, Kourtney, was spotted at the brand's party in Paris. Also the Hadid sisters seem to appreciate Taverniti's brand.

Kendall Jenner and Gigi Hadid wear Unravel Project

Following the Vetements's Revolution, Unravel Project has everything people love today: a strong street attitude, a propension to experiment and Taverniti's ability to reinterpret everything that inspires him. The SS17 collection (the third for the brand) is an example: inspired by Venice beach in the '90s, the lookbook features sporty tops with fluo colours, maxi bombers and ripped denim, all transformed by the designer's creative fury, which gives a new identity to everyday clothes.

It's no coincidence that Taverniti's motto is “Redoing the classics”, as he told Vogue.com, and looking at his dress-like hoodies it is clear that this is the key to his upcoming success.