Hermès' skater girls
In the new video launching the Maxi-Twilly
September 14th, 2016
The coolest sport of the moment? That's an easy one: skateboarding.
A recurrent source of inspiration for fashion, the skateboarding world has now gained a sophisticated connotation. Following Miu Miu's steps, also Hermès has crafted a video starring young skater girls.
In order to present the Maxi-Twilly, a new series of pure silk scarves in 15 versions, the Parisian brand went for spontaneity and freshness: two girls wearing the iconic scarf on their head, wrists, neck or shoulders. Each one picks her own style, while, free and stylish, she performs in her skating tricks.
Because even the most classic fashion house can be young and cool, free to flow like a scarf that moves following the wind.