Gucci goes to Tokyo with Petra Collins

The latest chapter of the Gucci story signed by Alessandro Michele’s imaginative pen takes us to the lights of Tokyo, Japan. 

Petra Collins, who had taken part in the brand's AW16 show last February, leads a group of young ethereal boys and girls aboard a 'dekotora' – typical Japanese truck decorated with coloured lights.

The images of the campaign, shot among oriental interiors, carousels and cherry trees in blossom, are accompanied by a short film, directed by Glen Luchford, which follows the protagonists in a night in the pursuit of fun on the notes of the Black Marble’s Pretender. 

Dreamlike visions à la Gucci.