Loewe SS17 Campaign

Ad hoc shots of models wearing items of the collection of the season? Outdated. After the success of Loewe's SS15 campaign starring Steven Meisel’s images from 1997, for SS17 Jonathan Anderson collaborates again with the American fashion photographer.

The new campaign includes a tryptique of black and white photographs taken from Meisel’s archive, besides a still life of the iconic weekender bag of the brand in a caramel coloured version and a shot starring a red-haired Asian model wearing a look from the men’s collection that will debut tomorrow morning in Paris.

Anderson mixes again art and fashion, archive and avant-garde. And the result is winning.

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