Tourist T-shirts are the trend of the season

You may have probably noticed it while browsing your Instagram feed, or you have finally realised it by looking at the cover of this article.

After the Thrasher Magazine and Metallica T-shirts, a new trend is gradually becoming established on the international streets: that of the tourist T-shirts.

What to bring to a friend when you come back from a weekend abroad? Say goodbye to lighters or local products. The freshest street trend wants us all dressed with a cotton T-shirt printed with the logo of your favourite location.

Although it may seem absurd, as any other other trend, also this one was born on the catwalks. Chanel has recently paid homage to Cuba, Vetements the city of Antwerp and Off-White to the state of Nebraska. In general, there has been a return to printed writings marked by a strong ‘90s aesthetics.

Touristic reportage via Instagram: