GORE-TEX® presents Meteomorphosis

Every day is a perfect day. This is the concept that GORE-TEX® develops in its advertising campaigns and which took shape at the latest Salone del Mobile in Milan through Meteomorphosis, a video installation created in collaboration with Roman artist Paolo Scoppola, specialised in creating interactive videos based on natural interfaces.

Meteomorphosis is a visual and sensory experience aimed at making the unbeatable features of GORE-TEX® tangible: impermeability, breathability and protection from air, reproduced graphically on two giant screens that illustrate the different climatic conditions that each of us faces every day.

Visitors were given the opportunity to choose between two different atmospheres – sun and rain – through a play of lights, sounds and colours. A tale of vibrations and shades accompanied by the limited editions of by GORE-TEX® international partners: Acronym, Asics, Camper, Clarks, Herno, Frau, Kennel & Schmenger and Nanamica.