Gucci pre-fall 2016 campaign

A glass greenhouse, exotic plants, precious carpets, old books, pink flamingos. These are the elements that surround the pre-fall 2016 collection designed by Alessandro Michele in the new Gucci campaign launched today. 

Shot by Glen Luchford – author, among others, of the dreamlike shots set in Berlin and the ones inside the frescoed villa near Florence – the pictures portray with freshness and grace a group of young bohemians, who read, dance and relax laid on velvet or floral sofas.

A new hymn to youth – immersed in that vintage atmosphere Michele has been able to bring up to date since his appointment as creative director of the House last year.