Nike presents "The Nature of Motion"

On the occasion of Milan Design Week 2016, Nike will stage The Nature of Motion, an exhibition which aims to demonstrate how design anticipates the potential of the human body through a cooperation between form, function and movement.

The brand chose ten contemporary designers, who stand out for the innovation of their work, to explore the theme of natural motion through different means:

#1 Lyndsey Adelman. Designs and manufactures lighting in Manhattan since 2006, inspired by the structural forms found in nature and using raw materials such as hand-blown glass, porcelain, brass, bronze, leather and wood. Adelman's light installation is exemplified in two representations of illuminated branches, reminiscent of the representation of the tree life cycle.

#2 Enrica Cavarzan & Marco Zavagno. Founders of Zaven in Venice in 2006, a multidisciplinary creative studio turned to search between communication, design and art. The massive floor lamps created by the duo have made speakers from Nike Flyknit, and the installation in general is inspired by the beauty of an athlete in motion.

#3 Martino Gamper. Famous for his 100 Chairs in 100 Days project, Gamper is qualified as a furniture maker and sculptor, and shows his interest in the reuse of materials. The collection of drums, shown within a home environment built on purpose, testifies the pace in the natural movement using Nike Flynit fabrics and Nike laces.

#4 Max Lamb. The British designer feels a strong attraction to natural materials such as stone and wood, modeling in pure and essential forms, celebrating the quality of raw materials. Lamb’s installation is characterized by heavy aluminum blocks, marble and polystyrene levitating above a field of compressed air, defying the weight perception.

#5 Greg Lynn. American architect and professor at some of the most prestigious schools, including Yale, he combines design with modern digital technologies, going beyond the usual limits. The intelligent chair built by Lynn is made of carbon fiber and aluminum, uses integrated sensors to calculate the temperature of the body of the seated person and adjusts Peltier’s integrated cooling modules. The goal is of course to cool or heat, according to the need, an athlete between periods of physical activity.

#6 Bertjan Pot. Driven by curiosity about materials, techniques, structures, patterns and colors, the German designer - who now lives and works in Rotterdam - experiments with textiles and weaving techniques. The resting pods series are equipped with wheels, as a symbol of movement, with the coating of interior of a machine tubes, wheelbarrow, truck and tractor with cables, straps, Nike laces and Nike Flyknit.

#7 Clara von Zweigbergk & Shane Schneck. The graphic design background of the Swedish von Zweigbergk joins the Schneck’s industrial design in an attempt to create new solutions for contemporary life. The project consists of 7 sessions, each composed of materials, combined or natural, such as aluminum, rigid polyurethane and cork which, because of their dynamic shape, require an interaction of the person who is sitting.

#8 Sebastian Wrong. British designer and creative director, Wrong has a passion for the manufacture of quality products confirmed by his numerous works in the London office. Wrong’s ergonomic chair, understood as a shared session, surrounds an intricate woven around an iron frame carved reflecting the contemplation of the Italian futurism and the examination of the modern movement, speed and dynamism. Modeled by Nike Flyknit, detailed skin depicts the painting "Dynamism of a football player" by Umberto Bocconi.

To register and participate to the event click here.