Kylie Jenner x Puma first official campaign

When you choose Kylie Jenner as the face of a new campaign, the first logical method to promote it is definitely the social platform she prefers: Snapchat. Besides being a Kardashian, Kylie is also a model, businesswoman and Tyga's girlfriend, and she shares every moment of her life through the social network.

Last Friday PUMA decided to follow the same logic, sharing some behind-the-scene videos and pictures of Kylie's first advertising campaign through the social network, cleverly disguising the shoes with emoticons.

Yesterday, to everyone's surprise, Kylie posted on her Instagram profile the photograph of her first official campaign for the brand, where she informed her fans that the PUMA Fierce, an ultra lightweight trainer, will be available at the brand's stores and on puma.com from April 1st.

The collaboration between the brand and Kylie was officially announced last month, when Adam Petrick - PUMA's Global Director of Brand and Marketing - released the following statement to E! News: "I'm pleased and excited to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand's Spring/Summer women's training campaign launching in April 2016".

Despite her young age, Kylie is already one of the most influential women in the industry. Expect to see her in other advertising campaigns soon...