Grimes x Stella McCartney first fragrance

“POP is a spirit. It’s about celebrating that exciting time when you are coming into your own. It’s about freedom, and starting your life away from judgments or labels”. This is how, a few days ago, Stella McCartney described on Instagram her debut fragrance: POP.

A few hours later she was ready to reveal the face – or as she points out, one of the faces – of the perfume: Grimes. Even if you wouldn’t tell it at first sight, the British designer and the Canadian singer have much in common: they are both vegan and constantly fight for animal rights.

The entire campaign revolves around pink: the perfume’s bottle is shocking pink, as well as Grimes’ hair and the convertible car peeping out behind her, in the desert. Pink is also the guitar held by the singer in the second shot, while she poses thoughtfully against a pink wall, wearing a dress of the same shade.

The mood is so similar to the one of Grimes debut video – Genesis (2012) – that Stella could not have picked a better muse.