Your Future is not mine

Your future is not mine: this is the philosophy of the new adidas Originals campaign on air from today, which invites all the young talents to think about their future.

After a great 2015, adidas aims to become the symbol of those who don't accept any imposition by other people, who want to create their own future, fighting against the threat of a dystopian tomorrow.

For the creation of the campaign, adidas Originals relies on some of the best creative minds in the world of design, fashion and music, who persuade and lead the public to produce new ideas, challenging today's society through their talent and creativity.

The influencers, shot by Pieter Hugo, Oliver Hadlee Pearch and Tyrone Lebon, are: 

#1 Aleali May, Blogger / Stylist, LA. After studying at the Columbia Collage of Chicago in 2010, she worked with influential fashion brands such as Louis Vuitton. Today she shares daily her fashion experiences through her blog, dealing also with art, entertainment and music. Her future has no limits.

#2 Kyu Steed, Musician, Paris. Singer, producer and DJ is member of the Treated Crew Chicago, created by Mano and Holt - both part of Kanye West’s record label G.O.O.D. Music - and his fourth EP it will be released next February. When not writing music, Steed is busy with his label Hype Means Nothing, on sale at several influential retailers like Selfridges and Colette. Kyu influences the world with his creative approach and his innovative music.

#3 Design Butler, Designer, London. Multidisciplinary artist whose practice focuses on the intention of removing an excess of information through a minimalist approach. Butler takes inspiration from classical music, to inspire the future that he creates every day through his work.

#4 Luka Sabbat, Model / Fashion Designer, NYC. With his mother who works as a stylist for John Galliano and Dior, and his father who works as a designer in Paris, Sabbat has been exposed to the world of fashion since he was a child. His portfolio now includes a long list of impressive names, including magazines like Vogue and i-D and brands like Hood By Air, Stussy and Off-White. He was part of the much-discussed presentation of Yeezy Season 1, and since then his future has begun to shine.

#5 Ikea, Photographer, Shanghai / Sydney. She’s a lawyer become photographer. Due to her inexhaustible creative energy, she has seen her pictures published on all the major fashion magazines including Elle and Vogue. Ikwa has also contributed to a book on travel and fashion, inspiring a reality show.

#6 Yuki from Young Juvenile Youth, Musician, Tokyo. Young Juvenile Youth is an electronic group formed by singer Yuki and trackmaker Jemapur. Her style strongly influences the music culture and she’s included in the New Artist Spotlight on iTunes. Yuki is considered cutting edge in the music world and is constantly striving to create an unique future.

In the short movie, directed by Terence Neale, adidas shows the influencers' courage to challenge a world where technology has destroyed the social interactions. The German brand puts talent and creativity at the center of its future ambition, trying to fight against a society which has become conformist in all areas, because the best way to predict the future is to create it.

In the video also appear the latest creations of the brand: the NMD Runner, the NMD R1 Pack 2 and the Doom Tubular.