Prada presents Prada Olfactories

“Each perfume is designed with the distinct intention of triggering the subconscious mind, of provoking the surreal, cinematic experience of a partially remembered dream” says Daniela Andrier, Prada’s favourite parfumière.

Her latest creation of the House – after the success of the first Miu Miu parfum – is called Prada Olfactories and is composed by a series of delicate fruity fragrances, a mix of different scents we could associate to the features of a collage. "The idea with Olfactories was to make a chemical collage, for each scent to evoke a flash of different images like those that that come to you in dreams. It's like when you wake up from a dream and you have a very strong impression of something that happened and, even if you can't keep that image with you, it can paint your whole day and give you something you can't put a name to”.

To communicate this idea of surreal collage, Prada launched a video with a dreamlike sound, that graphically represents the essence of each perfume of the collection.

Click play, and dream.