Moschino's Fresh Couture perfume is out

The fashion-car wash to which we assisted during Milan’s fashion week should have served as a hint about Moschino’s new fragrance. It’s a bottle with the shape of a spray detergent – the same silhouette of the iPhone cover launched on the occasion of the brand’s SS16 show – it’s called Fresh Couture and has the same colour of the traditional electric blue glass cleaner.

The testimonial chosen for the campaign is the iconic top model Linda Evangelista and the shots are made by Steven Meisel. The ingredients for a worldwide success are all there. Ready to change your mind forever about the charm of the house cleaners?