Everything you didn’t know about Balenciaga’s new creative director Demna Gvasalia
Fashion
October 7th, 2015
October 7th, 2015
Everybody stops. Today’s news is just one: Demna Gvasalia, the subversive creator of Vêtements, has been appointed creative director at Balenciaga.
It’s incredible how the fashion world has been revolutionizing itself recently, and it’s gradually giving voice to new names. After the revolution of the talented Alessandro Michele at Gucci and this season’s Milan’s debuts such as Massimo Giorgetti at Pucci and Arthur Arbesser at Iceberg, another historic Maison has entrusted its higher creative role to a fresh and revolutionary name of the fashion system.
“We really wanted somebody that has a vision, and someone capable of reshuffling the cards” affirmed in an exclusive interview Balenciaga’s President Isabelle Guichot. After Alexander Wang’s discharge, ratified on the occasion of the brand’s latest show on October 2nd in Paris, Demna is ready to turn the brand’s aesthetic upside down: “I am extremely honored and excited to be given the opportunity to bring my creative vision to Balenciaga, a house with such an exceptional history of pushing the boundaries of modernity in fashion” said the designer.
But who’s actually this 34-year-old Georgian with a rebel soul?
#1 He studied in the same academy of the “Antwerp Six”. After studying economics at Tbilisi university, he got his Master degree at the Royal Academy of Fine Arts in Antwerp, Belgium. He worked afterwards as a senior designer at Maison Martin Margiela e Louis Vuitton.
#2 In 2014 he founded the Vêtements collective with a group of seven anonym designers, all hailing from Martin Margiela’s school. The brand was born from the will of modernizing the world of fashion, creating something “people really wanted to wear and buy”.
#3 Vêtements models are actually his best friends. Beside being his primary source of creative inspiration, his friends are also the unconventional models we have regularly seen on the brand’s runway since the very beginning. Among them we find Russian designer and photographer Gosha Rubchinskji, Russian stylist Lotta Volkova, French DJ Clara 3000 and Tomorrow is Another Day’s model Paul Hameline.
His debut at Balenciaga will be next March, on the occasion of Paris women’s fashion week. Ready to be gobsmacked?
