![Gosha Rubchinskiy shot the New Balance 990V3 post-soviet meets normcore](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=213/images/galleries/9003/gosha-ruchinskiy-new-balance-900v3-03.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=320/images/galleries/9003/gosha-ruchinskiy-new-balance-900v3-03.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=384/images/galleries/9003/gosha-ruchinskiy-new-balance-900v3-03.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=512/images/galleries/9003/gosha-ruchinskiy-new-balance-900v3-03.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=661/images/galleries/9003/gosha-ruchinskiy-new-balance-900v3-03.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=683/images/galleries/9003/gosha-ruchinskiy-new-balance-900v3-03.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=853/images/galleries/9003/gosha-ruchinskiy-new-balance-900v3-03.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=960/images/galleries/9003/gosha-ruchinskiy-new-balance-900v3-03.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=1067/images/galleries/9003/gosha-ruchinskiy-new-balance-900v3-03.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=1280/images/galleries/9003/gosha-ruchinskiy-new-balance-900v3-03.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=1707/images/galleries/9003/gosha-ruchinskiy-new-balance-900v3-03.jpg 2560w)
Gosha Rubchinskiy shot the New Balance 990V3
post-soviet meets normcore
September 9th, 2015
Only a few know that Gosha Rubchinskiy, besides being an acclaimed fashion designer, is also a visionary photographer.
The photos he shot for GQ Germany to present the New Balance 990V3 show that. The images are permeated with a strong post-soviet imaginary and are an hymn to the aesthetic of normcore.
The styling is curated by Sam Jarou e Veneda Budny. Good job guys.