Gosha Rubchinskiy shot the New Balance 990V3

Only a few know that Gosha Rubchinskiy, besides being an acclaimed fashion designer, is also a visionary photographer.

The photos he shot for GQ Germany to present the New Balance 990V3 show that. The images are permeated with a strong post-soviet imaginary and are an hymn to the aesthetic of normcore.

The styling is curated by Sam Jarou e Veneda Budny. Good job guys.