new adidas Tubular SS16 presented at PFW
June 26th, 2015
Adidas presented yesterday in Paris the new Tubular SS16 collection.
The line is composed by 4 models – Nova, Doom, X and Defiant – inspired by the running technology typical of the 90s.
The agility and lightness of the shoes have been interpreted for the occasion by a group of local performers who moved around the architectural obstacles of the room on the notes of the sounds of Michel Gaubert, the most famous sound designer of the fashion system.
The collection is a creation of Nic Galway, adidas vice President of Global Design, who revisited the design of the Tubular 93.
#TUBULAR