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JORDAN BRAND 30TH ANNIVERSARY IN PARIS
Fashion
May 29th, 2015
May 29th, 2015
In June, Jordan Brand will celebrate its first 30 years of innovation and athletic excellence: for the occasion, there will be a big party in Paris to honor the best moments of the past three decades and to breathe and live the spirit of Jordan in all its aspects.
PALAIS 23
From June 12 to 14, visitors could relive the history of the brand at the Palais de Tokyo: the exhibition will trace the origins of Jordan its developments, the biggest moments of the brand and the family of athletes that have made it an icon. Visitors can also test their skills in a series of interactive installations about basketball and MJ's world.
JORDAN @ NIKE LAB P75
During the week, visitors at the NIKELAB P75 space will have detailed informations about the exclusive Jordan products and the latest releases. The website Jordan.com/paris will be continually updated about all Europeans drops.
JORDAN LEGACY COURT
Basketball is about community. As part of this three-day celebration, a community court in the city will be transformed into a Jordan Legacy Court - a permanent upgrade that serves Paris’ legions of players, both young and old.
QUAI 54 WORLD STREETBALL CHAMPIONSHIP JUNE 13-14
The festivities throughout the week culminate with the 2015 Quai 54 World Streetball Championship. Hosted by Jordan Brand and Nike Basketball, this annual event is one of the world’s largest streetball competitions. Thousands of attendees, special guests and the best outdoor players from more than 10 countries battling in a stunning Parisian setting.
CELEBRATORY PRODUCT DROPS
In addition to showcasing the best in street basketball around the world, Quai 54 has a storied history for its own series of sought-after Air Jordan colorways. Throughout the weekend, consumers can purchase exclusive Quai 54 products from Nike Basketball and Jordan Brand, including the Air Jordan XX9, the Air Jordan XIII Low and the Nike LEBRON Soldier 9. All Quai 54 shoes will be sold exclusively in Europe, starting on May 30 for the Air Jordan XX9 and Nike LEBRON Soldier 9, and starting on June 13 for the Air Jordan XIII Low.
MY JS
Are you in love with your JS? Simply post a selfie on social media featuring your favorite pair of Jordans, tell us why the shoes are so special to you and tag it @jumpman23 using the hashtag #wearejordan.
The Jordan Brand 30th anniversary experiences will take place in Paris from June 12- 14, 2015. Stay tuned to Jordan.com/paris and quai54.com for more details.
