Hello Kitty Japan's ambassador at Milan Expo 2015

Hello Kitty will be the official ambassador of the Japanese Pavilion for Expo 2015.

The young cat, created by the company Sanrio, was chosen as the face of Nipponese culture and will take visitors on a journey inside the hall, an exhibition area of 4170 square meters, between ancient traditions and culture, flavors and sensations.

As international pop icon and symbol of generosity, kindness, friendship, Kitty is in perfect harmony with the Harmonious Diversity theme and with the philosophy of Edutainment, in other words educating and entertaining at the same time, ideas that characterize the presence of the Rising Sun country in Milan.

For the occasion, Hello Kitty will have a new look: scarlet kimono, secured by a lime green obi, with beautiful white cherry blossoms, a symbol of good luck, happiness and love.