adidas Originals - Supercolor with Pharrell Williams

adidas + Pharrell Williams is certainly not new, we are ready to explore new ideas.

Yes, because this time we will choose between as many as 50 COLOURS of adidas Superstar, the kind that you loved at college, with the shell on the tip.

Behind a so wide choice, there is the philosophy of the collection: the ability to customize your own style as possible, although it is a must for next season. Color therapy or not, your choice will say something about you.

It seems that the SS15 is based on individualisation, been yourself has never been so cool.

"Do not create your style basing on my or anyone else's. What makes us individuals is the freedom to choose for ourselves" is how Pharrell in the official film, on air from March 25th, reveals Superstar Supercolor. The voiceover artist explains how the colors, in their 50 variants, allowing to find, in each model, the gradient ideal of their personality.

From March 27th all the nuances of Adidas Superstar Supercolor will be available from ONE BLOCK DOWN, the store into BRIAN & BARRY in via Durini in Milan and in Rome at URBAN JUNGLE. An assortment of different colors can be found in selected fashion retailer, single-brand Adidas Originals and AW LAB throughout Italy.

 Run in store and  leave indecision at home.