Justin Bieber & Lara Stone star in Calvin Klein SS15 Campaign

Justin Bieber is the new face of Calvin Klein Jeans and underwear. 

Muscles and tattoos in plain sight the Canadian pop star divides the scene with supermodel Lara Stone in a series of shots in black and white taken by Mert Alas and Marcus Piggott.

Reminded of the pictures of Mark Wahlberg, Marky Mark at the time, with a young Kate Moss, embraced in the campaign of 1993, but that's another thing.

To accompany the shots there is also a video in which Bieber wearing only jeans and boots, playing guitar and drums, flirting with Lara, but also with the camera.