Frida Giannini and CEO Patrizio di Marco are leaving Gucci

It's the news of the day: Frida Giannini and Patrizio Di Marco, respectively creative director and ceo, leave Gucci.

If in the Milan offices of the Tuscan brand the abandonment of the two is called "a bolt from the blue", in the fashion world was rumored for some time about this possibility, until now always denied.

Just go back to May, when the Roman designer, interviewed by British Vogue, had dismissed these allegations as absurd.

Now it is the same company to announce it.

"I would like to thank Frida for her extraordinary passion, dedication and contribution to the Gucci brand. She has been the sole creative director of Gucci for close to a decade. This is a remarkable accomplishment, considering the level and breadth of responsibility of overviewing all the aspects related to product and image for such a global brand during such a long period of time. "- Explains Francois-Henri Pinault, president of the group which owns Gucci Kering - "I am truly grateful to her for her achievements, creativity and the passion that she has always instilled in her work."

Behind this change of leadership seems there are stylistic decisions and wrong strategic and international markets increasingly unstable, but the gossips add the power concentrated in the hands of the two, pair at work and in life, had become "dangerous" for the other executives Kering .

Di Marco and Giannini go together, he will abandon his role January 1, 2015, after 13, as she will do it in February, after the presentation of the parade AI 2015/16, leaving an imprint in the Tuscan brand recognizable, a mix glam, pop music and seventies suggestions.

If we know already that the new CEO of Gucci will be Marco Bizzarri, first in Bottega Veneta, is mystery about the successor of Frida.

The assumptions? The usual well-informed focus the choice between Riccardo Tisci and Joseph Altuzarra.