Beyoncé to launch streetwear line with Topshop

It isn't a collaboration. It' s the birth of a real brand. 

Beyonce and Topshop, together, create Parkwood Topshop Athletic Ltd .. 

The news, confirmed today, thrills fans of the pop star, but also the world of fashion. The combination of these two names, both powerful in their respective fields, it may, in fact, become, thanks to the impact on social media, a project with huge economic revenues. 

At least that's what Topshop hopes. 

It is no secret that Mrs. Knowles has always been a customer of the English stores: "I've always loved Topshop for their fashion credentials and their forward thinking," says Beyonce. 

Named in this way because of Parkwood Entertainment, the company of the singer, will be a line of sport streetwear that mixes technical performances and fashion taste perfect for leisure. 

Parkwood Athletic Topshop will be created in collaboration with two designers, one more focused on the practical aspects of sportswear and one of the most closely fashion. 

Dedicated to women who go to yoga or spa, but also to those who want to imitate the sport look.

Topshop-Beyonce collection may be on sale already in the autumn of next year. 

Where? Of course Topshop stores in www.topshop.com site, but also from Nordstrom.