Proenza Schouler FW14 Campaign

Proenza Schouler chooses the model Julia Bergshoeff as face and body, symbol of the campaign for next autumn-winter.

In the course of a year, was discovered in 2013, the Dutch girl with long brown hair, has become one of the favorite brands such as Miu Miu and Prada, and now is the protagonist of a series of photographs by David Sims. The British photographer, inspired by the versatile and multi-faceted talent of Ron Nagle, sculptor and musician, captures Julia in playful images. The model leans forward and touches her shoes, taking a half-yoga pose, which highlights the creations of the New York brand.

Proenza Schouler this time opts for a direct and fresh approach, free from trappings and complications.