Veeka Gloves
January 16th, 2014
In this new millenium, the challenge of bringing a product to the success encounters multiple barriers. The most relevant is obviously being able to find a niche in a world where fast fashion and fast consuming dominate. That is why, in contrast whith this trend, a love for vintage and everything durable has grown up and established over the years. So here's the main bet of this brand, Veeka: reinvent and reinterpret cycling gloves. Taking a classic accessory and combining it with new materials and all the very best that today's technology can offer: keeping a traditional design but with an improved fit to suit modern riders better and to meet the market supply. On the one hand, technical aspects such as a silicone printed palm which increases grip on the handlebars, a small tab on the wrist that allows more agility and a fastest fit, on the other hand, the appearance: diversified models in resistant mesh, in white, black or with coloured stripes reminding us of the flags of Italy, France and Germany, vegan leather on the finishes of three models, synonymous of quality and eco- sustainability. In fact, glancing at the collection we can see what Veeka means with “Vintage feel but in a modern form” which is their concept. Accessories for cycling, with a design that can easily be pulled-off for everyday life.