Primitive Apparel- Holiday Collection

The idea is simple: take four comely girls dress them with microscopic shorts and male sweatshirts and you have a successful lookbook.      

So did Primitive  Los Angeles-based streetwear brand, to present his collection for the holidays. The models sitting on the couch, in front of the fireplace, on the bed showing their best side and tasted sweets, wearing comfortable sweatshirts, t-shirts, inevitable Christmas sweaters, beanies and socks, all decorated with the typical graphic winter. It 's a unpretentious, easy style collection, presented with smart lightly, because sometimes you just let go and take things with a smile, even that serious conceptual and that is called fashion.