Barbour unveils new store and collab in Milan

Between new openings and must-see collaborations, Barbour opens its store in Corso Genova 20 with a mix of history and modernity. The British brand, known for its waxed jackets worn by musicians and royals alike, renews its timeless charm in a 130-square-meter space where tradition and modern design meet. The setting features clean lines, heritage details, and a selection of clothing, footwear, bags, and even pet accessories—creating a hub for those who seek both elegance and functionality. But the most intriguing novelty is the collaboration with Crocs, the brand that turned rubber clogs into a global phenomenon. Both share functional roots, even if Barbour was born in 1894 to protect fishermen and sailors from the harsh Northeast England weather, while Crocs dates back to 2002 and focused on everyday comfort. From this synergy comes a capsule collection that merges outerwear and footwear, enriched with the iconic Jibbitz pins—small details that add a touch of personality.

The collaboration introduces three main pieces, with revamped classics from both brands as the main protagonists. The first is the oversized Bedale Wax jacket. Originally designed by Dame Margaret Barbour in 1980, this model is transformed into a roomy and contemporary silhouette with functional details like a packable waterproof hood. The jacket is made in Barbour’s signature Sage waxed cotton, with tartan pocket linings and extra chest space to attach Jibbitz pins, in a clear play between classic and ironic. The Barbour x Crocs clog is perhaps the most daring piece for traditionalists. Characterized by a waxed cotton trim and the unmistakable Barbour tartan print, this model updates Crocs’ distinctive comfort with a touch of rustic elegance. Here, too, the clog can be customized with Jibbitz that reference Barbour’s iconic imagery, creating an intriguing visual balance between the two worlds. The Wellington boot completes the offering, designed for rainy days with a look that’s both urban and distinctly British. Barbour tartan, a PVC logo patch, and once again, the Jibbitz pins represent the synthesis of everyday functionality and brand identity.

In addition to the Barbour x Crocs capsule, the new store offers men’s and women’s apparel, footwear, bags, and pet accessories. Fans of limited editions will also find three archive pieces from Barbour for WP, designed for collectors or anyone looking for something exclusive. The store's atmosphere aims to merge tradition and metropolitan spirit, inviting visitors to experience a lifestyle where practicality and style are synonymous. With a balanced mix of past and present, Barbour proves that even a century-old brand can still reinvent itself—while staying true to its history. The collaboration with Crocs, in particular, challenges the idea of a rigid aesthetic and fluidly blends comfort and heritage.

The opening of the new Barbour Store and the launch of the collaboration will take place on Thursday, March 27, from 6:30 PM to 10 PM at Corso Genova, 20.