The SS25 collection of Pièces Uniques is an ode to reinvented masculinity

Although the French brand Pièces Uniques has stood out since 2015 in the fashion industry with its unisex offerings, in its SS25 collection titled "Club Pour Homme", more feminine codes are set aside for a few looks to honor men and their deep identity. Inspired by the exclusive private clubs of Japan and the United States in the 1960s, the SS25 collection embodies timeless elegance and a profound sense of belonging. It aims to be a sanctuary where individuals from all walks of life can gather and connect, going far beyond fashion: it pays tribute to those unique places where people come together regardless of their origins, professions, or different routines. It all starts with Men’s Club, a Japanese men’s fashion magazine embodying the spirit of "unchiku"—refined know-how blended with subtle elegance—discovered by the brand’s artistic director, Edmond LUU. Drawing inspiration from Japanese workwear, military attire, vintage biker aesthetics, American preppy style, and retro sportswear, the designer crafted this collection to fuse diverse cultural influences.

At a time when masculinity is quickly questioned, redefined, and reinvented, the French brand aims to challenge traditional masculinity archetypes. Through a series of striking portraits and intimate capsule videos, the campaign revolves around a central and powerful question: "What does it mean to be a man?" Each talent—whether an established visionary or a promising new face—brings a unique narrative, reflecting how perceptions of masculinity have evolved over time. From gender identity fluidity to the subtleties of emotional expression, their responses compose a rich and diverse conversation, aligned with the collection and the ideas it conveys. This dialogue deconstructs stereotypes and paves the way for a new era of masculinity—rooted in authenticity and self-assertion. In a cultural context where gender norms are being rewritten, Pièces Uniques, through its creations, invites the world to rethink masculinity—not as a fixed concept, but as an ever-evolving expression of identity, emotions, and individuality. The "Club Pour Homme" collection, though recent, has already won the hearts of fashion insiders, having not only been selected to participate in the ANDAM Fashion Award 2024 competition but also winning the Pierre Bergé Prize.