Zegna flies to Dubai for its next SS26 show

For some time now, there has been talk in Milan’s fashion circles—where complaining is almost a tradition—that the Milan Men’s Fashion Week is becoming an increasingly smaller and emptier container. Often, it showcases a handful of internationally renowned names alongside a growing number of designers who, while perhaps excellent, hold a marginal place in the grand scheme of the global industry. One major name absent from the upcoming summer menswear calendar will be the brand that has come to symbolize Milanese menswear more than any other: Zegna. Traditionally, the brand has closed the men’s fashion week for many seasons and has never held a destination show abroad in over a century of history (excluding Z Zegna's New York show and centennial celebrated in China in 2010). It is therefore remarkable that, on the upcoming June 11, it has chosen to present its SS26 season in one of the world’s hottest ultra-luxury markets: Dubai. On this occasion, the brand will also bring its Villa Zegna concept—previously showcased in New York and Shanghai—to the capital of the United Arab Emirates.

The SS26 show will mark the beginning of a week entirely dedicated to tailor-made experiences and events, designed to engage clients, friends of the brand, and selected members of the international press. "As a company that has always looked beyond, we are thrilled to bring the art of Made in Italy to Dubai for the first time," stated Gildo Zegna, Chairman and CEO of the Ermenegildo Zegna Group. "This is not just a fashion show: it is an opportunity to celebrate and strengthen the value of Italian craftsmanship on a global stage. Today, Dubai stands at the crossroads of the world, a place where cultures meet, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define contemporary luxury." While emphasizing the unbreakable bond with Milan, Zegna reiterated: "Milan will always be our home, and our partnership with the Camera della Moda remains as strong as ever. However, today luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect setting to tell the next chapter of our story."