What are the most searched jackets on Instagram?

Few garments possess the charm and versatility of a jacket. From its origins as a practical piece for aviators and motorcyclists to its rise as a canvas for fashion experimentation across countries, the jacket continues to reinvent itself with every generation. Its adaptability, allowing it to seamlessly blend with styles ranging from streetwear to high fashion, makes it an essential wardrobe staple capable of reflecting entire cultural trends. In an effort to understand which jacket models are most sought after by online users, CLB conducted a study analyzing Instagram hashtag data to uncover the most popular styles. The analysis not only highlights the preferences of millions of users but also aligns with broader industry trends, projected to reach $53.25 billion by 2025. Additionally, the outdoor jacket segment is expected to grow at a compound annual growth rate (CAGR) of 6.1% from 2025 to 2033, confirming the increasing demand for garments that combine functionality and style. But which are the most popular jackets? The analysis, besides establishing the supremacy of the bomber, with 2.5 million posts, underscores a growing preference for pieces that blend casual and luxury styles. While traditional designs like the biker jacket maintain their relevance, the rise of hybrid models and modern reinterpretations of classics indicates a market that values both innovation and tradition. According to Mahendra Singh, CEO of CLB, "this research highlights the timelessness of classics like the bomber and the growing interest in hybrid designs such as the shacket."

Topping the chart, as mentioned, is the bomber, with a remarkable 2.5 million Instagram posts under the hashtag #bomberjacket. A symbol of the fusion between history and modernity, this jacket, originally designed for military pilots during World War II, has become a versatile piece suitable for numerous occasions. Its ribbed collar, cuffs, and waistband create a snug silhouette that pairs perfectly with both casual jeans and formal trousers, solidifying its status as a wardrobe must-have. Closely following is the trench coat, with 1.6 million posts tagged #trenchcoat, testifying to the timeless appeal of its classic lines. Characterized by a double-breasted closure, wide lapels, and a waist belt, this garment blends dramatic presence with practicality. Modern interpretations rework traditional details like storm flaps and epaulettes, offering variants that range from classic knee-length cuts to more contemporary mid-thigh styles. This versatility makes it perfect for both formal looks and more relaxed outfits. In third place is the varsity jacket, with 850,000 posts under the hashtag #varsityjacket. Born as a symbol of school pride, this jacket has transcended its sports origins to merge with street style and luxury fashion. Its contrasting structure, combined with ribbed collars, cuffs, and hems, is now enhanced with quilted linings, custom patches, and bespoke details. The adoption of this style by both luxury brands and vintage collectors has made the varsity one of the most popular models in recent years.

With 753,000 Instagram posts tagged #pufferjacket, the puffer jacket ranks fourth, demonstrating how technical innovation can coexist with luxury aesthetics—as also evidenced by Moncler's excellent results over the past year. Modern versions offer practical details such as hidden zip pockets and adjustable waist systems, combining functionality and style. The biker jacket holds the fifth spot with 554,000 posts under #bikerjacket, continuing to embody a rebellious yet sophisticated spirit. Its iconic asymmetrical zipper, wide lapels, and strategically placed metal hardware preserve its edgy appeal. Functional elements like shoulder straps and zippered cuffs enhance both its aesthetics and practicality, confirming it as a pillar of contemporary fashion. In sixth place is the shacket, also known as the overshirt, with 202,000 posts tagged #shacket. This innovative hybrid between a shirt and a jacket stands out for its versatility, functioning as both a standalone piece and an additional layer. With 177,000 posts under #flightjacket, the flight jacket secures the seventh spot. Inspired by aviation but reimagined for today, it is recognized for its structured design, straight collar, and slanted pockets. Contemporary versions feature thermal linings and reinforced shoulders, while options with shearling collars and articulated sleeves offer uncompromising comfort and style.

In eighth place is the peacoat, also known as the caban, which, with 152,000 posts tagged #peacoat, confirms the ability of maritime traditions to adapt to current fashion. Its double-breasted closure and wide lapels create a commanding silhouette, while modern versions include inner pockets and back vents for greater freedom of movement. Ninth place goes to the moto jacket, with 130,000 posts under #motojacket. This variation of the motorcycle jacket features clean lines and minimalist hardware, becoming particularly popular after the Motomami boom a few years ago. Technical features like ventilation zippers and ergonomic sleeves enhance its functionality, appealing to a diverse audience. Rounding out the top ten is the leather vest, with 110,000 Instagram posts tagged #leathervest. This versatile piece serves as both a base layer and a standout element. Its sleeveless design highlights the leather's craftsmanship, while modern versions offer asymmetrical closures and elongated cuts to cater to contemporary tastes.