Browse all

What to expect at Milan Fashion Week Men's FW25

The calendar is small but expectations are very high

What to expect at Milan Fashion Week Men's FW25  The calendar is small but expectations are very high

While Pitti Uomo has started in Florence, Milan is gearing up for Fashion Week Men's FW25, scheduled from January 17 to 21. It will be a relatively short edition due to the absence of some of the biggest names in the industry, but expectations are high thanks to the participation of new brands and designers. With a particular focus on parties and afterparties, Milan Fashion Week Men's FW25 kicks off the trend of off-runway shows, emphasizing the importance of community for the well-being of fashion brands.  

Here are five things to expect from Milan Fashion Week Men's FW25

The MSGM Party

Among the brands opting for an off-runway (and off-calendar) show this year is MSGM, the Milanese brand founded by Massimo Giorgetti. Following the success of I Bar di Quartiere, the brand's takeover of Milan's most popular bars, the designer has chosen to continue promoting MSGM in unconventional ways. On January 17, the first day of Fashion Week, he will host an evening party for the brand's community to present the new collection and celebrate all those who have supported MSGM over the years.   

The Return of Armani 

After a brief stint in New York last October with the SS25 show at the brand's new Madison Avenue building, Giorgio Armani is preparing to return to tradition with a show in Milan. Scheduled for January 20, this time Armani's runway will garner extra attention due to the absence of major players like Fendi and Gucci. It’s up to the designer to seize the opportunity and make a lasting impression. 

The Newcomers

In addition to Prada, Armani, and Zegna, this week the industry's attention will be particularly focused on emerging names. Among the most interesting are Mordecai, founded by Ludovico Bruno in 2022, Hevò, created in 2010 in southern Italy by Mauro Gianfrate, and Maragno, launched in 2021 by Giulio Maragno. Joining them are Rubinacci, Qasimi, and Rold Skov, who are also gearing up for a successful debut thanks to the shorter calendar.   

The Travelers 

In addition to the brands preparing for their first appearance on the official Fashion Week calendar, some names have landed in Milan from abroad to present their collections. All eyes will be on Woolrich Black Label, which welcomes the creative direction of American Todd Snyder on January 19, as well as the Shanghai-based brand Pronounce and the French designer Pierre-Louis Mascia, on January 18 and 17 respectively. With a focus on functionality and textile innovation and an eye on tradition, these "traveler" brands promise a season marked by strong innovation. 

The Absentees 

As mentioned, the factor that will most influence this Fashion Week is the absence of some of the biggest names in fashion. Fendi, to kick off celebrations for its centennial (and to give menswear a breather after Kim Jones’ departure as artistic director), has opted for a co-ed show this season. Similarly, Gucci will merge its collections, scheduled for February. Other brands skipping this Fashion Week include Moschino and Dsquared2: Moschino recently presented its FW25 menswear as part of the women's pre-fall line, while Dsquared2 will hold an exceptional co-ed show to mark the 30th anniversary of the brand. In short, 2025 is a year of celebrations for Italian fashion.