Beabadoobee, Kai Isaiah-Jamal and Gene Gallagher star in new Guess Jeans campaign
Three talents of the contemporary creative scene shot by Rafael Pavarotti
January 14th, 2025
GUESS JEANS and creative director Nicolai Marciano renew their commitment to redefining contemporary style and culture with a campaign that brings together three groundbreaking talents from today’s music and fashion scenes: Beabadoobee, a British singer-songwriter known for a sound that blends nostalgia and pop; Kai-Isaiah Jamal, a talent and activist for transgender visibility; and Gene Gallagher, musician and model. Behind the lens, once again, is photographer Rafael Pavarotti, capturing the ambassadors in elegant black and white. At the center of the scene is, of course, GUESS JEANS denim, reinvented with the innovative GUESS AIRWASHTM technology, in classic pieces ranging from skinny jeans to relaxed and bootcut styles, creating the perfect balance between heritage and modernity.
This 2025, the brand's global vision continues to expand with flagship store openings in Tokyo and Los Angeles, which will consolidate GUESS JEANS' international presence following the success of stores in Amsterdam and Berlin. For the brand, GUESS JEANS is not just a label but a cultural movement that embraces diverse creative spheres such as art, music, and fashion through collaborations with prominent figures and special installations like those at Coachella 2024.