LuisaViaRoma travels to Courmayeur with K-Way for LVR Escapes

Immersed in the white of a snow-covered Courmayeur, just a few days before the opening of the 2024 ski season, LuisaViaRoma kicked off a new edition of LVR Escapes. Following the summer success of the format launched last June, LuisaViaRoma chose to celebrate the arrival of winter together with K-Way and friends of the two brands at the five-star hotel Le Massif, in the heart of Courmayeur, and the chalet Loge du Massif, located on the Alpine slopes at an altitude of 1,700 meters. Between walks in the woods of Val Ferret, dinners in a mountain hut, and a wonderful sleigh ride led by huskies along the Val Venv, some talents and representatives of the Italian press had the chance to personally experience the full functionality of the brand’s new FW24 skiwear collection. This collection is designed for high-altitude environments and includes a pristine white bodysuit decorated with the iconic K-Way belt, padded ski jackets, and full looks in bright purple or mustard yellow. Further solidifying its name in the ski scene, K-Way brings all its winning features to the snow, from the functionality of its garments, created for high technical performance, to an explosion of color, the explosive core of the brand's DNA.

During this two-day snow event, guests of LVR Escape also got to discover K-Way’s collaboration with Hotel Le Massif and the charming chalet Loge du Massif, which will be customized with the brand's favorite colors for the entire 2024-2025 winter season, including blue tape, orange, and yellow. The two days were organized around exploration, with forest walks and energizing snowmobile excursions, as well as relaxation, featuring a break around a lit fireplace in a picturesque mountain hut in Val Venv and a skincare moment with products from Le Rub and Augustinus Bader. In a magical experience, LVR Escape thus celebrated all the fun opportunities the new winter season in Courmayeur will offer.