Jonathan Anderson has been signed to a talent agency
But we're still waiting for the TikTok account
December 4th, 2024
There are fashion houses that need star ambassadors to advertise their brand, and others that simply rely on the talent of their creative director. This is the case of Jonathan Anderson, founder of the brand JW Anderson and artistic director of Loewe, who has just joined the extensive list of talents represented by UTA management agency, which specializes in sports, entertainment, and consultancy. «We are excited and honored to welcome Jonathan to UTA,» said Blair Kohan, board member and partner at UTA. «He is a talented designer whose visionary work has shaped fashion and culture for over a decade. We look forward to supporting him as he expands his creative influence across all forms of storytelling, building on his already extraordinary success.» In recent years, Anderson's career and achievements have led him to explore diverse creative realms, from London and Paris Fashion Weeks to curating cinematic wardrobes. This year, Anderson designed costumes for the cast of the latest two films by Italian director Luca Guadagnino: Queer (starring Daniel Craig and Drew Starkey) and Challengers (starring Zendaya, Mike Faist, and Josh O'Connor, who is also a Loewe ambassador). It might have been the collaboration with Guadagnino that motivated the designer to seek an agent: the projects he worked on over the past year are not only numerous but also remarkably varied.
Jonathan Anderson began to rise in popularity within the fashion industry in 2008, when he launched his brand JW Anderson at the age of 24. Five years later, the LVMH group invested a stake in the young creative's company, later offering him the role of creative director at Loewe. Since then, Anderson's ascent to success seems to have been smooth sailing: in 2015, he received the Designer of the Year recognition from the British Fashion Council for both Menswear and Womenswear. These awards were followed by the British Designer of the Year Award (Womenswear) and Accessories Designer of the Year in 2017, as well as the Creativity Award in 2020. Last year, for the first time, he received the British Fashion Council's most prestigious recognition, winning the Designer of the Year Award, and this year he repeated the victory, also being named one of the 100 most influential people of 2024 by Time Magazine. Beyond cinema, Anderson has managed to intertwine his work in fashion with music (last year he dressed Rihanna in Loewe for the epic Super Bowl halftime performance) and art, as a collector and long-time collaborator with London’s V&A Museum. In short, there’s plenty on the plate for the Northern Irish designer at the moment: the last prize he has yet to win might be for the best personal Instagram account.