Louis Vuitton celebrates Christmas with an enchanted carousel

Louis Vuitton kicks off the holiday season with a campaign that turns dreams into reality. At the heart of this narrative is an enchanted carousel, set in a snow-covered landscape – a symbol of festivity and carefree joy that invites travelers to embark on a journey through dreamlike scenes, celebrating the tradition of travel that has defined the Maison for over 170 years. The carousel, adorned with beautifully carved animal figures, takes passengers on a spectacular journey. From snow-capped peaks to expansive seas, from skies bathed in clouds to illuminated cities, each stop celebrates iconic places that have inspired Louis Vuitton over the past year. The experience culminates in Paris, at the historic Place Vendôme, with a spectacular fireworks display lighting up the night sky and sealing the essence of Christmas. The campaign highlights the most representative creations of the Maison, featuring elegant ready-to-wear collections, iconic leather bags, travel accessories, fine jewelry, and timeless trunks. Each item tells the story of a unique craftsmanship tradition and represents the perfect gift for those wishing to surprise with sophistication.

But throughout the holiday season, the magic of this campaign will come to life through exclusive events in selected cities. Among the initiatives, physical carousels will be set up in iconic locations such as the Wynn Palace in Macau, Louis Vuitton Qiantan Taikoo Li in Shanghai, and Place Vendôme in Paris. These spaces will allow visitors to immerse themselves in the Louis Vuitton holiday atmosphere, offering moments of pure wonder. Louis Vuitton enhances the festive experience with spectacular window displays worldwide, AR filters on Instagram, and an exclusive holiday e-card service available on the brand's official website starting in late November. Thanks to these innovations, it will be possible to share the unique Louis Vuitton Christmas spirit with loved ones. With this campaign, the Maison once again demonstrates its ability to blend tradition and modernity, offering not only luxury products but unforgettable experiences that celebrate the magic of the holidays and the joy of traveling in style.