Thom Browne's new Holiday campaign

For the holiday season, Thom Browne has launched a campaign set in an elevator called “Elevator Express”, filling it with iconic pieces and unique collaborations, bringing holiday magic into the Thom Browne world. Among the highlights of the collection are relaxed-fit festive sweaters in intarsia and Fair Isle patterns, perfect for adding a touch of sophisticated warmth. For a playful twist, Browne introduces leather bag charms shaped like gingerbread men and the famous dachshund Hector, along with gloves, scarves, and hats in classic grey ribbed cashmere. The Thom Browne universe comes to life in every detail: a grey rabbit accompanies the Bunny Baguette bag, while a camel trench coat prepares to count down to midnight. Statement pieces include a bell-sleeve shearling jacket and handmade Japanese aviator sunglasses to brave the winter.

The collection is completed by the iconic Four-Bar downfilled vest and accessories such as sterling silver animal-shaped tie bars featuring Thom’s signature stripes. Women’s accessories also take center stage, including the new Mrs. Thom Triangle Bag and red “Thom John” ballerina shoes ready to dance into the holiday party. Each piece reflects Thom Browne’s unique character and groundbreaking approach, known for modernizing the concept of the “uniform” with precision tailoring and artisanal quality.

Finally, the campaign also introduced the new collaboration between Thom Browne and Haviland expressing Browne’s minimalist elegance through the exceptional craftsmanship of the French maison. With over two centuries of history, Haviland proved the perfect partner to bring Thom’s vision to life, creating a collection of Limoges porcelain crafted in France with a sculpted elegance reminiscent of Browne’s beloved antique collectibles, adorned with a touch of sporty heritage. Every piece, from tea sets to individual items like cups, saucers, teapots, and sugar bowls, is enriched with the brand’s iconic 4-bar, blending deep-rooted savoir-faire and discreet modernity for lovers of art and luxury.