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Golden Goose and FiveFourFive launch a co-creation experience in Milan
An opportunity to discover the universe of the two brands at the Golden Goose Forward Store
Fashion
November 11th, 2024
November 11th, 2024
This weekend, Golden Goose and FiveFourFive planned to bring their respective communities together in a unique experience. On the weekend of November 9 and 10, at the Forward Store in Via Cusani, 2 in Milan, the brand of the "imperfect" star invited the streetwear brand founded by Luca Santeramo for a new co-creation episode. In an immersive experience, craftsmanship and modernity came together—key features of Golden Goose and FiveFourFive that have established these two brands in the international fashion scene. The collaboration centered around three reinterpreted sneakers: a Super-Star in cream-colored suede, a Ball Star in cream nylon, and a Super-Star in white leather with ice suede details. During the Milan co-creation event, it was possible to customize the sneakers with exclusive elements, from co-branded laces to "Dreamers" charms, and studs with FiveFourFive's "F" logo—an opportunity to add an extra touch of originality to one's shoes.
The experience designed by Golden Goose and FiveFourFive this November extended beyond just sneakers. During the weekend, the Forward Store transformed into a true creative workshop where customers could co-create unique pieces. Assisted by Golden Goose's Dream Makers and the creative team at FiveFourFive, each customer could add additional details to each of their purchases. The ready-to-wear capsule collection included T-shirts, sweatshirts, denim, jackets, and hats, which served as blank canvases ready to take shape through patches, studs, heat vinyls, and exclusive screen-printed graphics. To celebrate the renewed collaboration between Golden Goose and FiveFourFive, the two brands also celebrated with a private party at the VOLT club in Milan the same weekend.
