Foot Locker's new Nike TN Shark campaign explores the marine world

Foot Locker unveils its new campaign for the TN Shark, a contemporary ode to the marine world and the untamable power of its star, the shark, interpreted through the unique style of emerging rapper Jolagreen23. This exclusive new model, nicknamed "the shark," modernizes the iconic silhouette of the Nike TN, adding a touch of aggression and dynamism with striking colors: a deep blue like the ocean and blood-red details to evoke light reflecting on the water and the shark's predatory nature. To embody the essence of the TN Shark, Jolagreen23 immerses himself in a captivating underwater set for Foot Locker's new campaign, captured by photographer Aylas and CGI director Nolann Blettner. Through powerful images, Foot Locker reintroduces the shoe in its natural habitat, pushing the boundaries of sneaker culture in a fantastic storytelling that celebrates both bold aesthetics and the model’s captivating allure.

The TN Shark is just the latest chapter in the history of collaborations between Foot Locker and the TN world, a bond strengthened over the years with celebratory models like the 25th-anniversary edition of the TN and a series of sneakers inspired by European cities, including Naples. Every detail of the TN Shark is designed to pay homage to the urban spirit that has made these shoes an icon for those who live and breathe the streets: from the laces that fade from black to red to the side swoosh, everything reflects their "predator" identity. This new release aims to win over enthusiasts, continuing to tell the brand's story through the perfect balance of tradition and innovation, offering an aesthetic that speaks of energy, power, and belonging, making every step an authentic and memorable experience.

The Nike TN Shark will be available exclusively from November 7 in all Foot Locker stores and online.