The first collaboration between PUMA and Heliot Emil

PUMA and Heliot Emil have unveiled their first collaboration with a trail-running-inspired capsule, rendered in the black hues so beloved by Julius Juul, the creative director of the Scandinavian brand. The capsule, which includes footwear, accessories, and apparel, is inspired by Heliot Emil's ideology and its exploration of aesthetics on the boundary between form and function. Each piece explores the balance between essential design and hidden details, combining technical aspects with simplicity.

At the center of the collection is the Sympatex Jacket, a three-layer waterproof jacket with welded seams, embodying a blend of aesthetics and protection from the elements. The collection also includes a technical fabric T-shirt with reflective logos and versatile hybrid zip-off Pants, featuring rubber details and zippered pockets. The accessories, including gloves, a cap, and a backpack, follow the monochromatic theme, expressing functionality with a distinctive touch. Among the footwear highlights is the Fast-Trac NITRO 3, a futuristic sneaker with a knit upper and customized tread inspired by Icelandic terrains.