What went down at Pull&Bear's “Not Just a DJ” event in Milan

Last night, Pull&Bear brought its musical project "Not Just a DJ" to Milan, transforming one of the city's historic trams into a traveling club to merge fashion, music, and youth communities in the best way possible: with a unique party. After successful editions in Barcelona and Ibiza, this new stop celebrated some of the most relevant creators on the Italian scene, offering participants a one-of-a-kind experience through the streets of Milan. The heart of the event, which saw the participation of various Italian influencers and artists, including Matteo Robert, Gianluca Molin, @ciaosonojuliann, and many others, all dressed in Pull&Bear total denim looks, was a special tram completely covered in denim, Pull&Bear's iconic fabric, which traveled through Milan's most iconic locations, from the Navigli to Castello Sforzesco. The highlight of the evening was an exclusive DJ set by Lapo Senshu, who created a unique atmosphere, taking the Pull&Bear family on a musical journey through different eras. After the DJ set, the evening continued with an intimate dinner in a traditional Milanese trattoria, where participants enjoyed the flavors of Italian cuisine.

But the fun wasn't reserved just for influencers. From October 23rd to 27th, the public will have the opportunity to hop on the tram for an interactive experience: a souvenir photo and a limited-edition tote bag were the gifts for those who joined this special event. Alongside the tram tour, Pull&Bear's flagship store on Via Torino also framed the event with special denim-themed decor, a key element of the brand's identity. This fabric dominated the scene both in the store's design and in the outfits worn by the guests, further highlighting the importance of this material in Pull&Bear's DNA.